Facebook & Instagram Ads for Beginners: Step-by-Step Guide

Learn to create and manage Facebook & Instagram ad campaigns using Meta Ads Manager to drive real results.

Preview this Course

GET COUPON CODE

Description

Want to learn how to run effective Facebook and Instagram ad campaigns that actually deliver results? This course is your complete guide to mastering Meta Ads Manager, designed especially for beginners who want to understand the real-world application of paid social advertising.

Whether you're a student aiming to build a career, a freelancer offering marketing services, or a business owner looking to scale through digital advertising, this course is built to take you from zero to confident advertiser.

You’ll learn how to:

Set up your Meta Business Manager and Ads Manager

Choose the right campaign objectives based on your goals

Define and target the right audiences using Core, Custom, and Lookalike targeting

Create high-performing ad creatives using different formats (images, videos, carousels)

Install the Meta Pixel to track conversions and user behavior

Analyze ad performance and make data-driven decisions to optimize your campaigns

You’ll also learn how to build a full-funnel strategy and apply budget optimization and A/B testing techniques used by professionals.

By the end of this course, you’ll be able to confidently create, manage, and optimize Meta Ads campaigns that meet business goals—whether you're promoting a personal brand, e-commerce store, or client project.

No prior experience needed — just the drive to learn and grow!

Who this course is for:

• This course is ideal for beginners, students, freelancers, and small business owners who want to learn how to run effective Facebook and Instagram ads using Meta Ads Manager. Whether you're: A student looking to start a career in digital marketing A freelancer aiming to offer Meta Ads as a service A business owner wanting to grow your brand through paid ads Or someone who’s curious about how Meta Ads work from the inside out This course will guide you step-by-step — no prior experience needed. By the end, you’ll be ready to launch real campaigns that convert and confidently manage Facebook and Instagram advertising for yourself or your clients.