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Free Coupon Discount - Master Google Analytics Reports, Tag Manager and Data Studio, Setup Google Analytics for live website. Go from beginner to advanced in Google Analytics & GTM. Ace certification | Created by Rudranil Chakrabortty

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Description
"You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio (with hands-on exercises on a live website). In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of bounce rate is pretty much wrong ;-)."

Once you have completed this course, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any website."
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Hi.

Welcome to my course on Google Analytics. Let's see why you should take it.

I have been a product marketing specialist for years and I deal with a lot of online marketing optimization exercises. I experiment a lot on web pages, marketing ads, sales messages, etc. Frankly, without the data from Google Analytics, I would be simply shooting in the dark as an online marketer.

Think of your website’s homepage. You added a beautiful looking banner, a very strong product message, and a great CTA on the page. Everything felt perfect. In the next 10 days, the homepage stopped generating revenue altogether. Why? Is it the banner? Is it the message? Is it the call to action? Where do you even start? It is simply impossible to achieve online marketing goals if marketing analytics is not in place.

This is the most compelling reason why you should learn Google Analytics.

But why this course? Because this course is in the right sense “Comprehensive”.

Why do I say so? You see, Google Analytics skills can be categorized into 3 different levels:

Level I: Mastering the analysis of out-of-the-box reports in Google Analytics

Level II: Customizing Google Analytics to capture 5X more data and take intelligent decisions regarding your website and traffic

Level III: Learning to use Google Tag Manager and Google Data Studio to capture and visualize almost any data that you may need to boost marketing performance

Most of the online courses are all about Level I. Good for beginners, but develops limited skills in Google Analytics. A few courses provide Level I and Level II lessons and almost no course goes to Level III. To become ready for real business scenarios, add more value to your CV, or even get your certification (GAIQ), it is imperative that you master Level III.

You are in for 18 hours of rigorous step-by-step mastery of Google Analytics basic and advanced reports, Google Tag Manager, and Google Data Studio. In this course, I shall take you through the basics, from things as simple as installing Google Analytics Tracking code on your website, to topics as advanced as using the data layer in Google Tag Manager. We shall learn about basic concepts such as bounce rate, users vs sessions, audience, and channels. We shall also learn about advanced concepts such as events, goals, funnels, multi-channel attribution, and user-ID features. We shall learn how to make business decisions using Google Analytics and how Google Analytics works behind the scenes. I shall also tell you why the generally understood meaning of bounce rate is pretty much wrong ;-).

There is more. We are going to launch a temporary free live website (just with button clicks, zero coding) to practice setting up and customizing of Google Analytics on this website, together.

Once you have completed this project, I guarantee that it will be a cakewalk for you to set up an advanced Google Analytics account for any other website.

I hope you learn a lot of skills in the course lessons.
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What participants say about the course

"This is one of the courses that provide a good understanding of GA, GTM, and Data studio from basics to a good level of expertise. On researching and learning from different stand-alone courses, I believe that this is the best available course. Anyone interested to learn GA, GTM, and Data studio, do not waste time and take up this course." - Varinder

"The instructor has given a very lucid explanation of the "Why" behind the course. The way he has uses simple examples to convey a greater idea will appeal to any person interested in learning more about web and google analytics." - Shaswat

Who this course is for:
Online Marketing Professionals
Marketing Analytics Professionals
Web Analytics Professionals
Internet-based Small Business Owners
Web Analytics Developers

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